With the birth of the internet, it has never been easier to buy sex toys online - you can see a huge range of offers and styles to suit your individual needs. With so many options it can be difficult to know where to buy sex toys online, which is why we have listed some of the most popular and reputable sex toy stores to make it easier for you.
These sex toy shops guarantee discreet and speedy delivery of everything from vibrators to bondage gear to anal sex toys. Catering for customers of all different genders and sexual orientations, you are sure to find an online store perfect for you.
Read on for luxury sex toys, affordable vibrators and more as you explore where to buy sex toys online!
Where to buy sex toys online: directly from the brand
When you buy sex toys online, buying directly from the brand is a great way to ensure great customer service and discreet delivery, whilst also supporting the company directly. Supporting these businesses directly also means that you can tap into their infinite product knowledge, whilst ensuring the sex toy is top quality and not a fake. Buying directly also means access to exclusive discounts and deals to help you save some money on these top-tier sex toys.
Here are some of the top sex toy brands online:
MysteryVibe puts the ‘mystery’ back into the bedroom by encouraging discovery and exploration for all. With a range of flexible smart sex toys designed to suit every person and desire, these customizable smart vibrators are designed to work with your body whatever sex, gender or sexual orientation. Offering free shipping for orders over $50 - these products enhance pleasure and people’s lives! Don’t take our word for it - check out the vibrator reviews.
Best Seller: Crescendo
Lelo offers some seriously high-tech engineered sex toys, each synonymous with artful design. Their expansive range covers everything from prostate massagers, rabbit vibrators to the HEX condom.
Best Seller: Hugo
Dame is a sexual wellness brand set on design-forward, non-phallic sex toys. Their sex toys are the complete opposite to the usual phallic designs but instead made for both form and function: pretty and approachable - with a high-end design edge. They are a great choice for buying sex toys online that are beautiful and pleasurable.
Best Seller: Eva
4. Smile Makers
This brand lives up to its name with a range of fun and quirky vibrators in fun pastel colors. From products such as The French Lover and the Firefighter, these sex toys are named after stereotypical fantasies to bring them to life
Best Seller: The Firefighter
Bringing suction sex toys to life with their patented Pleasure AirTM Technology that stimulates the clitoris without direct contact. With Lily Allen poised as a brand ambassador; they are making leaps and bounds within sex tech. Feel like you are enjoying oral sex delight with any of Womanizer’s ground-breaking suction toys. This is the go-to for where to buy suction sex toys online.
Best Seller: Womanizer Classic
6. Hot Octopuss
Specializing in the GuyBrator - Hot Octopuss certainly knows a thing or two about penis play! Experience sensations like never before as the Pulse Duo strokes your penis for hands-free action.
Best Seller: Pulse Duo
Unbound is both liberating and outspoken in product and brand. With sex toys that are designed to be seriously cute and affordable these discreet and exclusive products are ideal for exploring yourself. How about the Palma Vibrator Ring - is it an accessory, is it a sex toy? Oh, wait it’s both.
Best Seller: Palma
8. Coco De Mer
This luxury sex shop for special occasions. Coco de Mer is the high-end of high-end luxury lingerie, sex toys and leather paddles for a sensual boudoir trip. Indulge the exhilarating limits of erotic imagination with sensual and luxurious bondage sets.
Best Seller: Coco de Mer Bondage
Modernism and simplicity are clearly central to Maude. Hosting a few vibes but the fan-favorite has to be the skin-softening massage candles. Connect with your partner as you enjoy a sensual massage that’ll turn up the pleasure dial on your relationship.
Best Seller: Burn No.1
The go-to for quality, minimalist harness models on the market. Excited to try out pegging then go beyond the outdated and uncomfortable “buckles and straps” style of harness, and enjoy these ground-breaking comfortable harnesses.
Best Seller: RodeoH Harnesses
11. So Divine
Celebrate self-love with So Divine’s range of female-friendly sex toys - in cute pastels these sex toys are far away from the dusty days of keeping your sex toys hidden.
Best Seller: Rabbit Vibrator
A cult classic, these quality personal massagers are fabulous for helping you unwind and tackling aches and pains. They pack a powerful punch so not one for the faint-hearted.
Best Seller: Magic Wand
Male masturbators galore! Mimicking different sex positions and sensations for the user, for the ultimate male masturbation sleeve for a hot and heavy solo session.
Best Seller: 3D Collection
OhMiBod is all about smart sex toys - the pioneer of the music-driven vibrator, made for long-distance control. Enjoy feeling the sensations whilst your partner controls your pleasure from the opposite side of the world!
Best Seller: Bluemotion Nex
Liberator is the pioneer of sex wedges, sex ramps, and sturdy bedroom sex furniture. Hosting unique collections of sex sofas & sex benches offer couples increased satisfaction with designs based on core ergonomics that enhance your body's natural angles and contours
Best Seller: Liberator Ramp
Feel the sensations whilst you dip your toe into an entire world of anal play! Prostate play, high-end anal accessories and everything you could imagine in between. With full information packs with advice, these are anal play connoisseurs.
Best Seller: Rimming Plug 2
The creators of the emoji vibrator these sex toys are the perfect gag gift and more. With playful and conversation-starting designs - these emojis will give you more pleasure than your average!
Best Seller: Pickle Emojibator
We-vibe takes digital intimacy to the next level ensuring the miles between you and your partner don’t get in the way of your passion. They are the number one place of where to buy long-distance sex toys online.
Best Seller: We-Vibe Chorus
Condom giants Durex know plenty about safe sex but they also have a small range of budget-friendly vibes - great for first-timers. You can try out their huge range of lubes to enhance your pleasure - from tingling to flavored - there is something for all tastes.
Best Seller: Intense Orgasmic Gel
Pioneers in helping women with painful sex. OhNut is designed to help women and couples enjoy intimacy again by allowing for customizable penetration depth.
Best Seller: OhNut Set Of 4
Deep rumbly vibrations galore with the Doxy Massage Wands. You can even customize each component of your Doxy wand from body color, head cover, buttons and collar - design a sex toy entirely unique to you!
Best Seller: Doxy Original
22. Jimmy Jane
A rabbit vibrator with just the ears - this abstract rabbit head could be anything at first glance. A great vibe for beginners as it’s easy on the vibrations and is in a cute and compact design.
Best Seller: Form 2
Where to buy sex toys online: superstores
Superstores of sex toys stock plenty of the brands mentioned above and are great for purchasing multiple brands at once! They usually have some speedy delivery options for when you need your sex toys in a hurry.
1. Adam & Eve
One of the most recognized brands in the adult industry, Adam & Eve offers tons of discount codes, Adam & Eve has a whole host of sex toys to satisfy your every need and tons of discount codes. They are renowned for being one of the largest sex toy retailers having been founded in 1971!
With popular brick-and-mortar stores in the USA, Babeland also has an online platform filled with hundreds of vibrators to choose from stocking a variety of brands.
UberKinky is a fabulous choice and destination when it comes to wonderful water sports, fabulous fetish wear, brutal bondage gear, callus cock cages and scintillating sex toys. Striving to be as kinky as possible by fulfilling customer deviant desires and represent the BDSM community.
A stockist for all - with plenty of bondage and fetish gear Bondara will certainly have something that tickles your fancy in your restraints!
5. Buzz Pinky
Where you can shop the latest selection of adult toys from brands such as Lelo alongside their very own sex toys. Be assured of discreet shipping from anywhere in the world.
The UK’s largest online stockist of sex shops. With literally everything you could ever dream of, catering to all experience from beginner levels to extreme kinksters. LoveHoney offers a wide range of sex toys.
Making your pleasure their passion, stocking plenty of toys including luxury vibrators and life-size sex dolls!
The Pleasure Garden is an inclusive, female-friendly sex shop. With categories such as position enhancers and toy box essentials, this is a sex-positive retail experience!
9. Ann Summers
The online store makes fantasy a reality with everything you could need for role play. With a real focus on female pleasure, with an extensive range of lingerie catering for all shapes and sizes, this is all about boudoir sexiness.
Prowler has been one of the biggest gay sex shops since 1997. Selling quality gay sex toys, gay men's underwear, lube, condoms, cock rings, masturbators and more! Prowler also stocks new gay DVD films, photo books, magazines and calendars. Offering free delivery in the UK and ship orders worldwide.
Sex-positivity and female pleasure is most important here, so expect exciting products and a fantastic value own-brand range. If you’re not sure where to start, they have lots of guides online and sex education courses.
From massage and candles to put you in the mood, to adult toys and fabulous sexy underwear to get you wherever that mood takes you.
Eliminated the need for single-use disposable sex toys and batteries, this company has some seriously cute products and great gifting bundles for pleasure and education.
14. Cult Beauty
A leader in the health and beauty stockists - Cult Beauty expanded its range to feature sexual pleasure and wellness products. With the aim to kick-start some frank conversations and help raise awareness about women’s health (and enjoyment!). From sex toys to supplements, intimate cleansers to pelvic floor trainers.
Feelunique is one of Europe’s leading online premium beauty retailers, venturing into sex toys means they stock elevated and chic vibrators will hit the right spot whether you’re playing solo or with a partner.
Curating a shop of clean beauty, fashion and home it is only natural that goop dips their toe in the world of pleasure products. Including all things positive with rose quartz eggs to harness the power of energy and crystal healing.
17. Wicked Tickles
Aiming to offer a vast range of great products to give you sexual liberation and confidence in yourself, whatever your gender, sexuality or relationship status, plenty to choose from - from nipple clamps to lingerie.
19. Good Vibrations
Alongside stocking plenty of popular brands on the market, Good Vibrations are known for workshops and classes.
Curated sex toy boutique by the “Dildo Duchess” Zoe Ligon, Spectrum Boutique curates a collection of sex toys that are LGBTQ+ friendly and cater to all identities, curiosities, and experience levels.
21. Bellesa Boutique
Bellesa is not only one of the best ethical porn sites, but they also stock sex toys centered around female empowerment so you can reenact the audible porn you have been listening to.
A sex toy subscription box tailored to your comfort level whether you’re curious or super kinky!
23. For The Closet
With well over 5000 products you will be spoilt for choice when shopping with for the closet. As an added bonus with any toys that need batteries, they will send them out to you for free so you can play straight away!
Where to buy sex toys online: marketplaces
When purchasing from a marketplace you need to be extra careful by Ensuring you are always purchasing the real deal by checking out the reviews - dupes and fakes are common as there is no regulation on these platforms.
Amazon stocks a whole host of big-name sex store brands with many having next-day delivery. However, be careful as there is no way to verify the dupes from the legit so have a good read of the customer reviews to make sure the sex toy you are purchasing is legit.
With plenty of handmade toys and accessories, Etsy is great for finding a one-of-a-kind adult product from wooden dildos to latex clothing. However, with little regulation make sure you are shopping safely by reading reviews and checking what materials these are made with.
Now that you know where to buy sex toys online, happy shopping!